High school: Yes, within limits. Massachusetts high school athletes have been allowed to sign NIL deals since 2022 under MIAA rules, and Connecticut, Maine, New Hampshire, and Rhode Island also allow high school NIL with restrictions. In Massachusetts, deals cannot use the school’s name, nickname, or logo or the MIAA’s marks, cannot be promoted during team or tournament activities, cannot involve banned categories like alcohol, tobacco, cannabis, or gambling, and must be shared with the school.
Prep school: NEPSAC schools follow similar principles. Players cannot be paid simply for being athletes, cannot use school branding, and must report payments to the school. Policies can vary by school, so check with your athletic director.
Junior hockey: NIL has reached the junior level. In January 2026, the USPHL launched a league-wide, performance-based NIL program capped at $250,000 per season, paid out for championships and weekly individual awards.
Real NIL opportunities for high school and junior players are still uncommon and usually small. Before signing anything, read your state association’s rules and your school’s policy, and ask the compliance office at any college recruiting your player.
The bottom line for parents: For a high school or junior player, NIL is a small part of the picture. The most valuable assets are still a strong season, good film, and being seen by the right people.